Free The Night – Creating a night time for everyone
Free The Night is a non-profit organisation committed to creating a safe, progressive and culturally rich environment for nightlife in Northern Ireland. For decades, NI’s finest creatives have left the nest for cities like Berlin, London and further afield not only for a more welcoming night time economy, but a more expressive and expansive nightlife experience. Northern Ireland’s centenary seems like the right time to bring in a more modern and progressive approach.
We created a brand identity and assets that bridges the gap between club and legislative powers – a visual driver of change alongside their diverse steering group of DJs, campaign experts, promoters, venue owners and more.
Free The Night needed to stand out among club nights, represent a city’s nightlife and late night economy and stay relevant and appropriate in chambers of law.
Building a simple one-page site allows the organisation to focus on change, and make sure that political speak doesn’t get in the way. Direct, easily understood, and easy to get involved with.
Free The Night is looking ahead to a better, more welcoming and exciting future for Northern Ireland.