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Freelance copywriting

The Girl Effect is a fantastic movement, set up by the Nike Foundation (and others) to champion the world-changing potential of adolescent girls. I was very happy to write film scripts and copy for the brand new website, helping to define a tone of voice that is credible and serious but retains that trademark Nike flair.
To help promote the Google Science Fair, I wrote poster headlines, film scripts, straplines, web copy, online ads and even promos for the YouTube and Google homepages.
And I've been honing my journalistic skills by writing interior design editorial for Ideal Standard's new website.


Sally Skinner

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  • Creative | Writer

Project Tags

  • copywriting
  • editorial
  • tone of voice

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