Freelancers' Guide to Passion Projects

Passion projects are, by definition, "a piece of work that someone gets involved in because they love it or feel it is very good and important, not in order to make money". But, in the freelancing world, they are a great way to attract clients that you really want to work with and projects that you want to be a part of. As an example, one of the leading muralists and letterers in the US, Lauren Hom, built her entire career through creating passion projects. Each of her projects helped her gain massive exposure and resulted in paid projects for big clients like Adobe, Vans, Google, Starbucks, YouTube, and SkillShare. She even created the artwork for Kamala Harris’ vice-president campaign! But it all started with doing unpaid, personal projects – which were the projects that she dreamed of doing professionally. Read our full guide to passion projects here: https://freelancesuccess.co.uk/2021/01/18/freelancers-guide-to-passion-projects/