#FreeTheBird is a campaign about Colombian displacement.
The concept was based around the Cartagena Bird, and the story attached to this bird. The story was about the town of Cartagena caught in a blazing fire and the bird saved the town from the flames. I felt this story had positive connotations and could be replicated in saving the Colombians once again from the displacement, thus becoming the focal point of the campaign.
I designed a series of posters, building hoardings and social media websites which would raise awareness for my campaign.