About me

Graphic designer // Branding - Iconography - Editorial - Gifs - Marketing - Book Design - Photography - Wayfinding - Posters Obsessed to learn. Here to be creative. Based in Hertfordshire, just outside of London.

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Projects

• 6

  RAVE POSTERSA poster series that was inspired by 1970s, 1980s and 90s club flyers from all across England.  ​I set myself the brief with only two objectives, firstly designing these posters I could only use CMYK colours. And to use only the phrases or imagery on the flyers. The phrases and imagery used are ones that I fascinating and interesting just because they may not be used for modern day promotional material.
• 1

  FTG Re-brandAfter 30 years FTG decided to get a rebrand and approached me to be the designer. The brief was to keep the same values of business but bring the brand to 2018.
• CROWNE PLAZA, New Blood D&AD BriefRepositioned the Crowne Plaza brand for the young modern business traveller.
• 2

  LONDON 2026 COMMONWEALTH BIDBeing a host of the Commonwealth Games always involves following the requirements and templates, however for London 2026 I wanted to create a new legacy for The Commonwealth. With the Games occurring internationally every four years, I wanted to bring it to London in 2026. The Commonwealth Games hasn’t been hosted in London for over 80 years so there was an opportunity to create something new and exciting. Design within sport has always interested me, so for my project I wanted to take the Commonwealth Games in a different direction, moving away from the cliché I designed something that brought everyone together and was progressive. I designed something that was energetic and that represented London through its values and characteristics but also the values of the Commonwealth Games Federation. I have produced a series of posters for the eighteen sports taking place, an entire brand for the Games, including an animated logo and a candidate city file that contains the branding, wayfinding system and a summary for the Games.
• 2

  #FreeTheBird CAMPAIGN#FreeTheBird is a campaign about Colombian displacement. The concept was based around the Cartagena Bird, and the story attached to this bird. The story was about the town of Cartagena caught in a blazing fire and the bird saved the town from the flames. I felt this story had positive connotations and could be replicated in saving the Colombians once again from the displacement, thus becoming the focal point of the campaign. I designed a series of posters, building hoardings and social media websites which would raise awareness for my campaign.
• 1

  PICTOGRAMSPictograms for New Blood D&AD Crowne Plaza brief. The idea to break down language barries for the international hotel chain.

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Projects credited in

• 7

  PortraitsCompilation of portraits, 2017 35mm Photography, styling & direction by Alanna Proctor

Work history

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Junior Graphic DesignerFire Tec Gold Ltd
Mar 2018United KingdomFull Time
Junior in-house designer and social media marketing for Smoke Ventilation company.
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Creative InternFluid Studios & Big Reach Marketing
Apr 2018 - Apr 2018United KingdomInternship
Internship for website building company and marketing agency in Hertfordshire, working alongside the senior digital designer and marketing manager. Working on projects for clients including infographics, social media posts, website mockups and logo designs.

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Skills

• Print Design
• Branding
• Editorial Deisgn
• Poster Design
• Advertising
• Animation
• Logo Design
• Brand Marketing
• Wayfinding Design

Education

BA Hons) Graphic Design Visual CommunicationUniversity for the Creative Arts
Sep 2014 - Jun 2017Canterbury, United Kingdom
Graduated from UCA Canterbury with a 2:1