French Connection Duke Street VIP Launch

  • Michaela Graham-Gardner

The team and I had the task of producing a launch party to celebrate the opening of French Connection’s new concept store for 100 UK press, influencers, VIP talents and customers. The launch allowed guests to gain an exclusive preview of the new store before the general public. Activations on the night allowed GUESTS to enjoy live performances from Vip DJ sets from Reggie Yates and Goldie Rocks, A Magician performance from Troy the magician, a personalised embossed accessories station, VIP goodie bags and VIP Guests appearances. My role as event planner allowed ME to execute the following duties: Team briefing, budget management, deliverables and production schedule. Media and VIP targeting and outreach VIP & Event Logistics ( pre and POST-LAUNCH) Collateral for media press and senior team