I am a confident, creative and highly motivated PR & Communications professional with extensive experience representing a catalogue of dynamic consumer brands.
I immerse myself in opportunities I am given, with the ability to thrive under pressure within a fast-paced environment delivering solid results.
Founder of creative studio MIINC, I am committed to building authentic relationships whilst emphasising growing and supporting clients.
My services include Creative consulting | Launch Support | Event Management | Project, Campaign planning and research | Creative mailer concept and development.
With over a decade of working in PR, My career has allowed me to work for some of the industries leading consumer brands and agencies: Jimmy Choo, French Connection, Urban Outfitters, The Communications Store and Edge of Ember, to name a few.
If you are interested in my services and would like to know more, get in touch at: michaela@miinc.co.uk.
Projects
- In the Frow x Edge of Ember 'Paradise' LaunchVictoria Magrath of InTheFrow collaborated on her second collection with sustainable and ethical jewellery brand Edge of Ember. For the PRE-LAUNCH, I was briefed to scout locations to shoot the Paradise campaign and secure a venue for a PRE-LAUNCH event. The Paradise Collection was born from 7 of Victoria’s most loved places she visited around the world that Victoria wanted to share with her 1.3 million followers. For the POST-LAUNCH, I created signature ‘Paradise’ mailers to send out to key pr
- French Connection Duke Street VIP LaunchThe team and I had the task of producing a launch party to celebrate the opening of French Connection’s new concept store for 100 UK press, influencers, VIP talents and customers. The launch allowed guests to gain an exclusive preview of the new store before the general public. Activations on the night allowed GUESTS to enjoy live performances from Vip DJ sets from Reggie Yates and Goldie Rocks, A Magician performance from Troy the magician, a personalised embossed accessories station, VIP goo
- French Connection Bridal LaunchFrench Connection wanted to host an exclusive launch dinner to showcase their SPRING-SUMMER 2019 Bridal collection. I was briefed to plan a PRE-LAUNCH dinner to celebrate the launch at Spring restaurant for 20 targeted press and bridal influencers. Guests were treated to a champagne reception, 3course dinner and the opportunity to see live samples of the bridal collection.
Work history
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Founder & Creative ConsultantMIINC
London, United KingdomFreelance
MIINC offers thoughtful and innovative services for dynamic entrepreneurs and creators. We are most passionate about shaping brands, ideas and concepts.
Services include: creative consulting, launch support, event planning and creative mailer concept and development.
F
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Press OfficerFrench Connection
- London, United KingdomFull Time
• Support the development of Global PR Strategy for product
and marketing campaigns.
• Proactively identifying and securing media opportunities across all brand categories; WW, MW & HW
• Supporting PR Assistant and PR Intern with day-to-day duties.
• Ownership and end-to-end management of brand projects, including implicating influencer gifting programme strategies.
• Planning and execution of brand events in line of company strategy (Store Opening V.I.P launch, Fragrance launch, FCUK Re- Launch).
• Ensuring the production and logistics of brand events and Press days are executed efficiently and effectively in line with budget, time and quality.
• Creatively contributing to the creation of social media campaigns ensuring they support the wider communication strategy.
• Maintaining a strong contact list of Press and Influencer relationships in communicating new seasonal campaigns and product launches.
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Skills
- PR Campaigns
- Campaign Management
- Event Coordination
- Creative Consulting
- Communication Campaigns
- Project Development
- Project Management
- Research Projects
- Creative Concept
- Creative Campaigns
Education
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BA CommunicationHong Kong Baptist University
Hong Kong
Semester Abroad.
Passed Modules in the following:
International News, Broadcast journalism, Creative industries & Media, Issues, Concepts and Theory
BA Public RelationsUniversity of Westminster
- London, United Kingdom
Awards
BA Public RelationsUniversity of Westminster
2:1, Upper-class honours