French Connection - Rebranding the Men's Denim Collection

A multi-channel campaign to showcase new denim fits for Men. The video featured several local business owners or residents who represented wearing the jeans in their everyday lives. We took the campaign to the Manchester & Newcastle stores. And as an additional gift to all customers, made denim tote bags from off-cuts from our factory.

Team Credits

Jennifer Hore

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Project Tags

  • Video Content
  • menswear
  • Retail
  • store
  • content