PostsProjectsExperienceTeam

Projects

• 3

  French Connection - Social Media & Blog Content
• The One FortyThe One Forty is a digital platform that presents young innovators and creative pioneers through a singular video, which lasts exactly 140 seconds. I teamed up with a close friend and videographer, Jessica Beckett to work together on this 'passion project.' We featured young creatives, working in and around London, who were doing something interesting and inspiring with their skills. The One Forty worked with The Poundshop, Kennedy City Bicycles, Moxham jewellery, Marina London, Klear Klutch, menswear designer Joseph Turvey and more. www.theoneforty.com
• 1

  French Connection - Copywriting & Content For Emails
• 1

  French Connection - Anthony Joshua x FCUK FearCopywriting, content and video creation and in-store event management for the launch of the Anthony Joshua x FCUK Fear clothing line.
• Neko London Website Copy
• 1

  French Connection - Advertising & In-store Copywriting

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Projects credited in

• 2

  Pandora Sykes Exploring IndependentsWe teamed up with Pandora Sykes, journalist and co-host of popular podcast The High Low, to create a mini video series inviting you on a journey to explore three unique independent boutiques to find out what it really means to be a local bricks-and-mortar store amongst a sea of high street chains.

Work history

Editor
Sep 2015London, United KingdomFull Time
As the Editorial lead, I drive the day-to-day ideation, creation, distribution and measurement of all marketing messages and content. My role at the brand new events app is concentrated on delivering brand awareness, user and channel growth and driving new leads.
Editor
Sep 2013 - Sep 2015London, United KingdomFull Time
As Editorial & Social Media Manager at French Connection, I developed and directed the content strategy for the fast-fashion retailer on a global scale. My focus was to create content that helped build awareness, gained real-time engagement and transitioned into sales and footfall. I also implemented the influencer outreach programme, aligned regional and international content to the FCUK tone & style and wrote copy for outdoor and digital advertising, in-store POS, emails and blogs. Commissioning and directing video content was also crucial to the role.

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Skills

• Marketing PR
• Copywriting
• Editing
• Blogs
• Brand Management
• Creative
• Email Marketing
• Social Media Marketing
• Proofreading
• Web Content
• Indesign
• Photoshop
• Excellent Communicator Written and Verbal
• Content Creation
• CMS Management
• Video
• Facebook Marketing
• SEO
• ASO
• Apps
• Growth Hacking
• Advertising Copy

Education

BA(Hons) Fashion Journalism
Sep 2008 - Jun 2011
Fashion Journalism