Jennifer Hore

Editor

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Projects

Are you sure?

Do you really want to delete project The One Forty?

  • CRM, email marketing, email communications, Fashion Editorial, Copywriting

Are you sure?

Do you really want to delete project French Connection - CRM Copywriting & Content Creation?

  • fashion, collaboration, Retail, Video Content, Copywriting, marketing, event management

Are you sure?

Do you really want to delete project French Connection - Anthony Joshua x FCUK Fear?

Are you sure?

Do you really want to delete project French Connection - Rebranding the Men's Denim Collection ?

Are you sure?

Do you really want to delete project French Connection - Advertising & In-store Copywriting?

  • Retail, Social Media, Video Content, Branded Content, Collaboration, Social Media Video

Are you sure?

Do you really want to delete project French Connection - Social Media & Blog Content?

Skills

  • Marketing PR
  • Copywriting
  • Editing
  • Blogs
  • Brand Management
  • Creative
  • Email Marketing
  • Social Media Marketing
  • Proofreading
  • Web Content
  • Indesign
  • Photoshop
  • Excellent Communicator Written and Verbal
  • Content Creation
  • CMS Management
  • Video
  • Facebook Marketing
  • SEO
  • ASO
  • Apps
  • Growth Hacking
  • Advertising Copy

Work history

Currently

Editor

REVL LTD

Sep 2016
  • London, United Kingdom
  • Full Time
  • I joined REVL, a brand new events app for the UK, in the very early stages of development. I was tasked with establishing the tone for this brand new lifestyle app and directing the content strategy for the wide-range of events in the app. The aim is to be the most exhaustive yet easy-to-navigate events search engine and we currently have over 150k across the UK in 19 core interest categories. As Editor, I deliver a multi-channel editorial strategy that spans in-app curation, CRM, social media, push messaging, PR and partner collaborations. I also work closely with the Marketing Manager to concept and create all install adverts. Video is huge for REVL too, so my job includes filming at events, commissioning and directing freelance videographers plus post-creation project management of video seeding.

2016

Editor

French Connection

Jun 2014 - Sep 2016
  • London, United Kingdom
  • Full Time
  • In my current position as Editorial & Social Media Manager at French Connection I develop and direct the social media and content strategy for the fast-fashion retailer on a global scale. My focus was to brand create content that helped build awareness, gained real-time engagement and transitioned into sales and footfall. I also implemented and oversaw the influencer outreach programme, aligned regional and international content to the FCUK tone & style and wrote copy for outdoor and digital advertising, in-store POS, emails and blogs. Commissioning and directing video content was also crucial to the role.

2014

Ecommerce Copywriter

French Connection

Oct 2014 - Jun 2014
  • Full Time
  • Joining the popular global brand as the sole copywriter gave me the opportunity to re-establish French Connection’s tone of voice across all brand, marketing, social, in-store, ecommerce and product copy. I also designed, managed and created all content for the brand's blog, Off The Record.

Education

2011

BA(Hons) Fashion Journalism

University for the Creative Arts

Sep 2008 - Jun 2011
  • Fashion Journalism