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In my current position as Marketing Manager at French Connection I develop and direct the social media and content strategy for the fast-fashion retailer on all scales, with a strategic view to building awareness, gaining real-time engagement and implementing the influencer outreach programme efficiently. I have also implemented Sprinklr, a social media management tool for the UK and International teams to use, aligning our social presence.
Joining the popular global brand as the sole copywriter gave me the opportunity to re-establish French Connection’s tone of voice across all brand, marketing, social, in-store, ecommerce and product copy. I also designed, managed and created all content for the brand's blog, Off The Record.