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Hey, I'm Jen, I'm a creative copywriter and content creator with six years’ experience in the fashion and tech industries. My expertise lie in storytelling and tone of voice. However, I've worked on everything from nailing that tagline for a global fashion campaign to micro-copy for apps, SEO product descriptions to B2B marketing collateral. Currently, I'm editor of brand new events app REVL. I’ve assisted in all stages of product development including defining the brand’s tone of voice and launch strategy. Prior to this I was Editor & Social Media Manager at French Connection, Fashion Writer at secretsales.com and have worked on various freelance projects including website copy for new recruitment agency, Neko London. Whatever your company needs are, please don't hesitate to reach out. I can assist with all types of copy and content creation. Thanks :)
I joined REVL, a brand new events app for the UK, in the very early stages of development. I was tasked with establishing the tone for this brand new lifestyle app and directing the content strategy for the wide-range of events in the app. The aim is to be the most exhaustive yet easy-to-navigate events search engine and we currently have over 150k across the UK in 19 core interest categories. As Editor, I deliver a multi-channel editorial strategy that spans in-app curation, CRM, social media, push messaging, PR and partner collaborations. I also work closely with the Marketing Manager to concept and create all install adverts. Video is huge for REVL too, so my job includes filming at events, commissioning and directing freelance videographers plus post-creation project management of video seeding.
As Editorial & Social Media Manager at French Connection, I developed and directed the content strategy for the fast-fashion retailer on a global scale. My focus was to create content that helped build awareness, gained real-time engagement and transitioned into sales and footfall. I also implemented the influencer outreach programme, aligned regional and international content to the FCUK tone & style and wrote copy for outdoor and digital advertising, in-store POS, emails and blogs. Commissioning and directing video content was also crucial to the role.
Product descriptions, emails, blogs and social media copy were all core parts of my role as Fashion & Lifestyle Writer.
The fashion-tech start-up gave me an opportunity to put my writing and editorial skills into practice. Starting out as a junior, I was able to write blogs, maintain social media accounts and assist with marketing projects.