Mooney's Cookies is a children's space themed sugar cookie brand. Through research I found that while in space, astronauts eat sugar cookies to satisfy their sweet tooth! This brand is aimed to give children a fun sense of what it is like to be an astronaut. As well as picture cookies it also aims to be educational, including a variety of fun facts about space on the back of the packaging. The assortment of characterful planets on each box encourages children to try new exciting flavours. The box range will be sold in supermarkets and act as refills for the larger cookie jar, this will allow the brand to be more environmentally friendly and cost effective. The smaller planet jars will be limited addition jars which can also act as fun collectables!