For decades Fresh-up made TV ads featuring rivalling mates, but they were always scripted and acted.
So we took that history, and used it to create a new brand campaign. But instead of making a scripted 45 second brand TVC, we made a 45 minute live sporting broadcast with two real mates with one real rivalry.
After months of hype from radio/TV interviews, press conferences, street posters, and a 6-part content series, these two lads battled it out in a sold out arena on one of New Zealand's biggest live sport channels.