About me

Another creative from New Zealand, living in London. Awarded at D&AD, LIA, Lovies, Caples, AdStars and more.

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Projects

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  That time I helped open a Mexican restaurantOne day, over a beer, a couple of my mates asked "you're a creative kinda guy right?". I said "yeah". They said "sweet, wanna help us open a Mexican restaurant?". So after designing everything from the logo to the colour palette to the signs for the toilets to the tiny little sombreros hand painted on the walls, I helped bring Marina Cantina to life.
• Bank of New Zealand - The Most Real Demo Video EverMobile Banking demo videos are boring. Banking at Your Fingertips encourages kiwis to actually experience BNZ's Mobile Banking app, by putting their finger into the story. It's the most real banking demo video ever.
• TradeMe - New or UsedTradeMe has always been New Zealand's go to online marketplace for second-hand goods. It's Gumtree meets eBay. But the majority of it's users were unaware that 40% of the stuff for sale on there is actually brand new products. TradeMe wanted to reposition themselves as an online store for new goods, without losing their roots in selling used stuff. AXIS AWARDS 2014 - Finalist (Outdoor)
• V Energy - 100% MentalSugar energises the body. Caffeine and Guarana provide mental energy. So when New Zealand's number 1 selling energy drink released a sugar free 'Zero' variant, we didn't talk about taste, or calories. We talked about what the drink actually gives you - mental energy.
• Fresh Up - The Official Drink of Unofficial SportFor decades Fresh-up made TV ads featuring rivalling mates, but they were always scripted and acted. So we took that history, and used it to create a new brand campaign. But instead of making a scripted 45 second brand TVC, we made a 45 minute live sporting broadcast with two real mates with one real rivalry. After months of hype from radio/TV interviews, press conferences, street posters, and a 6-part content series, these two lads battled it out in a sold out arena on one of New Zealand's biggest live sport channels.
• Whiskas Cats LockCats are naturally curious. Whiskas Cats Lock is a free download that lets you designate any unused key to instantly lock your keyboard before your cat takes charge. ADSTARS AWARDS - Finalist 2016 (Digital Direct Marketing) BEST AWARDS – Bronze Pin 2016 (Short Form Moving Image)

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Work history

Creative DirectorAmplify
Nov 2021London, United KingdomFull Time
Associate Creative DirectorAbove + Beyond
Oct 2019 - Nov 2021London, United KingdomFull Time

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Skills

• Brand Creative Strategy
• Campaign Creative
• Integrated Campaigns
• Digital
• Direct Marketing
• Social Activation
• Digital Film
• Content
• TV
• Creative Direction

Education

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Bachelor Communication StudiesAuckland University of Technology
Mar 2011 - Dec 2013Auckland, New Zealand
Majoring in Advertising Creativity