The Natural Drinks Company - Branding & Packaging
Working with The Natural Drinks Company, the initial rebrand (see ‘Toucan’) of their kids drink was scrapped due to a competitor releasing a drink with a similar name. It was decided to reimagine the name they were currently trading under; Frutree. With a now much tighter time frame I redesigned the logo, and pushed for an aesthetic that while still colourful and appealing to kids was a conscious move away from the visual language of the sugary drinks sharing our shelf space.