Hi, I'm David. I'm a Freelance Graphic Designer based in London. I started out as a Designer in my mid twenties after deciding a career in engineering wasn't for me. Before turning freelance I spent 6 years in Agencies working for numerous well known companies like Next, Samsung, Virgin Media, Linked In and Nationwide, with all manner of medium to small companies and interesting start ups along the way too. I would say that print, web and identity design are my core strengths, though i've worked on many advertising campaigns, packaging, illustration and large format / exhibition projects as well.
Design solves a problems, better design improves the world. This is the core belief that drives me.
Check out my work below:
Projects
- Virgin Media - Cut the QuackVirgin - Web Design Working with Virgin Media I designed a whimsical online tool for their recruitment team that was to be shared and drive traffic towards their careers page. The concept was #cutthequack, a CV improvement tool. The user was asked to input a section of their CV / cover letter, certain clichéd buzzwords would be flagged up and then replaced with alternatives.
- FrutreeThe Natural Drinks Company - Branding & Packaging Working with The Natural Drinks Company, the initial rebrand (see ‘Toucan’) of their kids drink was scrapped due to a competitor releasing a drink with a similar name. It was decided to reimagine the name they were currently trading under; Frutree. With a now much tighter time frame I redesigned the logo, and pushed for an aesthetic that while still colourful and appealing to kids was a conscious move away from the visual language of the sugary d
- Linked In - LegacyLinked In - Print LinkedIn were hosting an event at their then new office in London. They wanted a direct mail piece to be distributed to a select group of executive business leaders on the theme of legacy; the legacy they leave in their company through the talent they hire and culture that they put in place. The day would focus around how to utilise the power of social media to achieve these goals. The booklet i created leant on two main visual themes; one of particle dispersion and one a monta
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Work history
Designer / Creative ConsultantAgent Marketing
- Liverpool, United KingdomFull Time
A brand development agency, working with start ups, social enterprises and government initiatives. I was responsible for the creative direction a company or message should take and then delivering the digital / print design collateral required for the solution.
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Graphic and Web DesignerPh Creative
- Liverpool, United KingdomFull Time
Client facing position across print & digital media. Clients including Nationwide, Virgin Media & LinkedIn. Specialising in responsive and mobile first web design.
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Skills
- Digital Design
- Graphic Design
- Print Design
- Web Design
- Branding
- Typography
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Brand Packaging