The Financial Times conference on Tackling the Productivity Challenge addressed concerns around economic policy, company culture, supply chain management and IT infrastructure investment. The conference speakers included sernior managers from Boeing, GE, Microsoft, Rolls-Royce, Statoil.
The creative route was based on an idea to design a coherent visual identity bridging multiple sectors: IT, banking, economic policy etc. A network of interconnected icons, symbolizing respective sectors, allowed for flexibility in designing marketing assets depending on their format and channels used for communication.