FT Weekend, Open Minds Illustration Project (various artists)

The campaign aimed to challenge and enlighten the audience with provocative questions inspired by specific FT Weekend features. Six artists' were commissioned for this global campaign, which ran across and print and all digital media, including a spot in Times Square NYC. Credits: Statues and Cannabis Inc by La Boca, Mind Control by Alex Trochut, Animal Sentience by Noma Barr, Pill Cake by Max Dalton and God Bot by Matt Saunders