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FT x Black/White Campaign

  • Sandeep Ahluwalia
  • Roberto Versa

I developed the creative strategy and brief, as well as managed the project end-to-end for a new integrated marketing campaign, challenging readers to think beyond ‘black and white’ and turn to the FT for a more complete perspective on the news agenda. The campaign was rolled out across the UK, US and Asia Pacific, and across video, mobile, display, social media, audio and out of home ads. https://www.campaignlive.co.uk/article/financial-times-black-white-essence/1430279 https://www.thedrum.com/news/2017/04/11/the-ft-encourages-users-think-beyond-black-and-white-politically-polarized-era

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