Sandeep Ahluwalia
Available

Sandeep Ahluwalia

Creative & Innovation LeadLondon, United Kingdom
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Sandeep Ahluwalia
Available

Sandeep Ahluwalia

Creative & Innovation LeadLondon, United Kingdom
Projects
  • FT x Black/White Campaign
    FT x Black/White CampaignI developed the creative strategy and brief, as well as managed the project end-to-end for a new integrated marketing campaign, challenging readers to think beyond ‘black and white’ and turn to the FT for a more complete perspective on the news agenda. The campaign was rolled out across the UK, US and Asia Pacific, and across video, mobile, display, social media, audio and out of home ads. https://www.thedrum.com/news/2017/04/11/the-ft-encourages-users-think-beyond-black-and-white-politically-
  • Google x Project Pegasus
    Google x Project PegasusDevising a new approach to personalised advertising without the use of personal data. I was the lead on this, end-to-end from idea to prototype to product, combining creative strategy, marketing automation, and machine learning.
Projects credited in
  • Tokyo 2020 Olympics - FanZone
    Tokyo 2020 Olympics - FanZoneThe Client Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 different countries. The International Olympic Committee (IOC), Essence's long term client, is a non-governmental sports organisation based in Lausanne, Switzerland. The IOC is at the very heart of world sport, supporting every Olympic Movement stakeholder, promoting Olympism worldwide, and overseeing the regular celebration of the Olympic Games. The Brief Changing media consumption
Work history
    S
    S
    Strategy & Innovation LeadSynthesia
    London, United KingdomFull Time
    Essence Global logo
    Essence Global logo
    Innovation DirectorEssence Global
     - London, United KingdomFull Time
Skills
  • Innovation
  • Creative Leadership
  • Creative
  • Strategy
  • AI
  • Technology
  • Design
Education
    U
    U
    MSc Technology EntrepreneurshipUniversity College London (UCL)
     - London, United Kingdom
    Queen Mary University of London logo
    Queen Mary University of London logo
    BSc EngineeringQueen Mary University of London
     - London, United Kingdom
Awards
    Campaign logo
    Campaign logo
    Best Use of Creative PersonalisationCampaign
    https://www.campaignlive.co.uk/article/campaign-tech-awards-2020-best-use-creative-personalisation/1686777