QuestionsProjectsExperienceTeam

Projects

• FT x Black/White CampaignI developed the creative strategy and brief, as well as managed the project end-to-end for a new integrated marketing campaign, challenging readers to think beyond ‘black and white’ and turn to the FT for a more complete perspective on the news agenda. The campaign was rolled out across the UK, US and Asia Pacific, and across video, mobile, display, social media, audio and out of home ads. https://www.thedrum.com/news/2017/04/11/the-ft-encourages-users-think-beyond-black-and-white-politically-
• Google x Project PegasusDevising a new approach to personalised advertising without the use of personal data. I was the lead on this, end-to-end from idea to prototype to product, combining creative strategy, marketing automation, and machine learning.

Projects credited in

• Tokyo 2020 Olympics - FanZoneThe Client Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 different countries. The International Olympic Committee (IOC), Essence's long term client, is a non-governmental sports organisation based in Lausanne, Switzerland. The IOC is at the very heart of world sport, supporting every Olympic Movement stakeholder, promoting Olympism worldwide, and overseeing the regular celebration of the Olympic Games. The Brief Changing media consumption

Work history

S
S
Strategy & Innovation LeadSynthesia
Sep 2021London, United KingdomFull Time
Innovation DirectorEssence Global
Sep 2013 - Sep 2021London, United KingdomFull Time

Skills

• Innovation
• Creative Leadership
• Creative
• Strategy
• AI
• Technology
• Design

Education

U
U
MSc Technology EntrepreneurshipUniversity College London (UCL)
Sep 2012 - Sep 2013London, United Kingdom
BSc EngineeringQueen Mary University of London
Sep 2009 - Sep 2011London, United Kingdom

Awards

Best Use of Creative PersonalisationCampaign
https://www.campaignlive.co.uk/article/campaign-tech-awards-2020-best-use-creative-personalisation/1686777