Projects
- FT x Black/White CampaignI developed the creative strategy and brief, as well as managed the project end-to-end for a new integrated marketing campaign, challenging readers to think beyond ‘black and white’ and turn to the FT for a more complete perspective on the news agenda. The campaign was rolled out across the UK, US and Asia Pacific, and across video, mobile, display, social media, audio and out of home ads. https://www.thedrum.com/news/2017/04/11/the-ft-encourages-users-think-beyond-black-and-white-politically-
Projects credited in
- Tokyo 2020 Olympics - FanZoneThe Client Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 different countries. The International Olympic Committee (IOC), Essence's long term client, is a non-governmental sports organisation based in Lausanne, Switzerland. The IOC is at the very heart of world sport, supporting every Olympic Movement stakeholder, promoting Olympism worldwide, and overseeing the regular celebration of the Olympic Games. The Brief Changing media consumption
Skills
- Innovation
- Creative Leadership
- Creative
- Strategy
- AI
- Technology
- Design
Education
U
U
MSc Technology EntrepreneurshipUniversity College London (UCL)
- London, United Kingdom