Tokyo 2020 Olympics - FanZone

The Client Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 different countries. The International Olympic Committee (IOC), Essence's long term client, is a non-governmental sports organisation based in Lausanne, Switzerland. The IOC is at the very heart of world sport, supporting every Olympic Movement stakeholder, promoting Olympism worldwide, and overseeing the regular celebration of the Olympic Games. The Brief Changing media consumption habits have meant younger audiences are moving away from traditional linear TV and instead ‘snacking’ content through streaming and social platforms. In response, The IOC, in partnership with FanHub, launched the Tokyo 2020 FanZone, an interactive gamification experience on desktop and crucially mobile, the ambition was to engage and unite fans (especially young people) around the world leading up to and throughout the Olympic Games. The IOC tasked Essence and Preen with promoting Fanzone, to drive engagement and sign-ups around the Tokyo 2020 Olympics. The Fanzone experience on the Olympics website and app contained lots of great games, allowing users to win prizes through creating fantasy teams, taking part in trivia competitions, predicting podium places, as well as voting for their favourite moments. The Solution Essence and Preen delivered a full suite of creative assets covering all channels, including display, social, and video. We handled full end-to-end video production including concepting, scripting, storyboarding, shoot/production and editing, for YouTube and social placements. Director Dean G. Moore delivered an impactful treatment and brought the vision of the films to life with his energetic storytelling and on point performances. The Essence team were 'impressed with the collaboration and understanding' of the project and felt that 'Preen were an extension of the Essence team'.