Brief: Raise awareness to the fact that menstrual hygiene products are deemed non-essential by numerous governments around the world and taxed accordingly.
Insight: Women bleed once a month. And then they pay tax on it. It's a #BloodyDisgrace
Idea: Create a social campaign based on a strong, shocking visual – a bloody tampon superimposed onto famous statements, in a “GUERRILLA GIRLS” style.
In order to reach different audiences, we’re constantly creating shareable, bespoke messages, directed to relevant celebrities and brands and, subsequently, their fans.