Creative Director, Copywriter and Curiouser; with a strategic mind.
Originally from Lisbon.
Working across multiple platforms, channels and brands.
From Purina (dog food) to Domino's (fast food) to HSBC (money to buy food).
60% water. 6% Tattoo ink. 3% fountain pen ink.
FIND ME HERE:
saraxissoares@gmail.com
@SaraXisSoares
Projects
- HEIST - Whatever YouClient: Heist Brief: Heist claimed they made intelligent tights for intelligent women. They wanted to be a brand that enjoyed and embraced controversy. In 2016, they wanted to rebrand and become part of the conversation about feminism and body positivity. Dream brief. Campaign: #whateveryou We don’t objectify people. We objectify fruit. We showcased how Heist tights adapt to every contour without having to showcase bodies. We made a point about being inclusive, not just of body types and sh
- CANON - 365 Days Of SummerClient: Canon Europe Brief: As part of their “Live For The Story” rebrand, Canon wanted to create a social activation that would inspire brand love in millennials, all over Europe. Canon wanted to become a lifestyle brand; and wanted teens and young adults to think of a camera as a cool accessory that allows you to do justice to all the amazing experiences you’re living. Campaign: Win 365 days of Summer. A pan-european Instagram competition, where people could win a whole year of chasing su
- AMNESTY INTERNATIONAL - Give Your Name To FreedomClient: Amnesty International Brief: Increase the number of signed petitions in Portugal Insight: When you want to help people after a disaster, you can donate blood. If your signature can help others too, surely you should be able to donate it. Campaign: Give your name to freedom. The world's first signature bank for Human Rights petitions. Winner of Cannes ACT Tribute 2013
- WUNDERMAN - Fund FemmeInternational Women's Day 2019 - Wunderman Campaign Role: Creative Directors Creative: Oriel Irvine-Wells Brief: Launched for International Women’s Day 2018 (internal campaign) - now a WPP initiative Campaign: Fund Femme. (Previously Fund Female). No matter how much we fight to close the Gender pay gap, if we don't also look at how we're spending our money, and on whom we’re investing, we will never reach true financial equality. Oriel came to us with this great idea about challenging peopl
- DOMINO'S - Dom Juan, the Chat-up-botClient: Domino’s Brief: Valentine’s. A day when everyone and their uncle are talking about romance. A day when all brands bring their absolute A-game to the table. How can we make that our customers take notice of our brand, and potentially even take us home that night? Campaign: We dump the loved-up audience and talk to singletons (let’s face it, if someone is considering Domino’s for Valentine’s, they are probably single). And, if you’re single, where do you hang out? Yeah, you guessed it. T
- FULLSIX - Bloody DisgraceBrief: Raise awareness to the fact that menstrual hygiene products are deemed non-essential by numerous governments around the world and taxed accordingly. Insight: Women bleed once a month. And then they pay tax on it. It's a #BloodyDisgrace Idea: Create a social campaign based on a strong, shocking visual – a bloody tampon superimposed onto famous statements, in a “GUERRILLA GIRLS” style. In order to reach different audiences, we’re constantly creating shareable, bespoke messages, directed t
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Projects credited in
- Fund FemaleA challenge to support women-owned businesses and help create a more equal economy.46
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Work history
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Creative DirectorWunderman Thompson
London, United KingdomFull Time
Associate Creative Director for Purina (Nestle). Senior creative on Avon, Hastings Direct, HSBC, Ingka, Kit Kat, Quality Street and more.
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Creative CopywriterVCCP Kin
- London, United KingdomFull Time
Worked on O2, EasyJet, Cadbury's, Canon, Avon and Domino's - amongst others.
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Skills
- Advertising
- Film
- Writing
- Copywriting
- Creative
- Social Media Marketing
- Word
- Copywriting
- Advertising Content
- Brand Content
Education
U
U
Design Media Foundation DegreeUniversidade Católica Portuguesa
- Lisbon, Portugal
Awards
A
A
Cannes Act TributeAct Responsible
http://www.saraandmaria.com/#/giveyournametofreedom/Portuguese Young LionsThe IPA (The Institute of Practitioners in Advertising)
http://www.saraandmaria.com/#/dark/