DOMINO'S - Dom Juan, the Chat-up-bot

Client: Domino’s Brief: Valentine’s. A day when everyone and their uncle are talking about romance. A day when all brands bring their absolute A-game to the table. How can we make that our customers take notice of our brand, and potentially even take us home that night? Campaign: We dump the loved-up audience and talk to singletons (let’s face it, if someone is considering Domino’s for Valentine’s, they are probably single). And, if you’re single, where do you hang out? Yeah, you guessed it. Tinder… Meet Dom Juan, Domino’s chat-up bot. The first branded chat-up bot on Tinder, in the Uk and Ireland. The perfect wingbot, ready to match with you and feed you tasty, puntastic lines; that you can then send onto your other matches. And maybe, just maybe, you can still get a slice of the Valentine’s action. Award: Campaign New Thinking 2018