Fun House Confectionary Labels

My negotiated major project at university, I wanted to combine my passion of cartoon art and commercial illustration to create a brand of confectionary, something else I absolutely love (I don't talk to people who don't like sweets). I set in my mind exactly what I wanted - a fun fair theme, as the whole concept of something fun, colourful, and somewhere to let loose definitely is right up my street, and the brand characters as carousel horses spoke for themselves. Some elements were hand drawn and modified digitally, otherwise all other content was drawn digitally on Illustrator and the labels and nets for each product were created. I absolutely LOVED working on this project, and any other similar brief that comes up I jump at the chance to take part with.