Funeral for your 20s - The Wild & Fiat

Fiat wanted to promote its 500X - a car for people moving into their 30s and leaving behind their youth. So how did we engage that demographic? With a scripted comedy depicting a woman having a funeral service for her "twenties." Into her grave we put bad ex boyfriends, fake tans and luminous fish bowls - but at the end we see her depart with a smile on her face as she leaves in her new Fiat 500X. This was so much fun to work on. It's rare that you get to create an extended comedy short for a brand, particularly when it only appears at the end and Fiat was the perfect partner to do this with. The film was selected as AdAge's Editor's pick of the week.