- Social copywriting for Bull's-Eye BBQ Sauce (Heinz)I write the social copy and create memes for Bull's-Eye's Instagram channel, helping to grow our followers by 200%. The brand defines themselves as being pretty masculine and as a female (Monday-Friday) vegan, it was fun getting into a completely different headspace of a steak guzzling dude (yes I can crush a can of beer on my head).
- Have a Nice Day - The Wild & The World's Big Sleep Out100 million people are homeless across the world, but it can be hard to empathise with this experience. So to promote The World’s Big Sleep Out - a charity fighting against homelessness - we told a day in the life of one homeless person from a first-person POV. This was an eye-opening project to work on. In researching homelessness and writing the script, one aspect stuck out to me - the huge sense of invisibility homeless people often feel. Moments of kindness might pepper your day but the f
- Funeral for your 20s - The Wild & FiatFiat wanted to promote its 500X - a car for people moving into their 30s and leaving behind their youth. So how did we engage that demographic? With a scripted comedy depicting a woman having a funeral service for her "twenties." Into her grave we put bad ex boyfriends, fake tans and luminous fish bowls - but at the end we see her depart with a smile on her face as she leaves in her new Fiat 500X. This was so much fun to work on. It's rare that you get to create an extended comedy short for
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