Have a Nice Day - The Wild & The World's Big Sleep Out

100 million people are homeless across the world, but it can be hard to empathise with this experience. So to promote The World’s Big Sleep Out - a charity fighting against homelessness - we told a day in the life of one homeless person from a first-person POV. This was an eye-opening project to work on. In researching homelessness and writing the script, one aspect stuck out to me - the huge sense of invisibility homeless people often feel. Moments of kindness might pepper your day but the feeling of being ignored can infect your entire being. We tried to bring this to life through different interactions - using the coffee cup to anchor the extreme highs and lows you might experience in one day. Shot in one day in East London, we were in a space where many homeless people live. This troubled me to be honest - I didn't want homeless people in the area to think we were using their stories for commercial gain and we explained its purpose to anyone we encountered. However, knowing that one tiny budget film had the potential to ignite empathy and change was key. The ad was voted The Drum's 'Creative Work of the Week' and was shared by Will Smith.