Furla - The Furla Society - SS19

  • Loui Bowes

After over a year of working with Furla on The Furla Society, it was time to evolve the message. Character work and the personification of the bags remained the core of the concept, but the creative had a more authentic tone, coinciding with the launch of The Furla Society as a loyalty programme. We cast influential models with personality, confidence and striking looks, to carry the ‘be who you want to be’ message of the campaign. I was responsible for the campaign concept, art direction, film narrative and script, managing all pre and post production for stills and film, and all digital and print design. Campaign stills - Stas May Campaign film - Steven Brahms