FUTURE FORECAST - HOW PETS ARE SET TO BE THE NEXT GROWTH MARKET FOR RETAILERS

You may be wondering how there could possibly be a link between the nations love of their pets and the upcoming election – other than the current Prime Minister being in the dog-house with a large number of the electorate - but it was reported by the Evening Standard last Tuesday that “Weary Brits [are] seeking comfort in companionship” turning their attention and hard-earned salaries onto their four-legged friends, boosting sales at speciality retailers such as Pets at Home. And it seems that this mindset shift has been trending for some time, as we have seen the “continued humanisation of pets in the family” according to Peter Pritchard, CEO of Pets at Home, giving a strong indication that this is a market ripe for expansion over the next 5 years. Swipe through for my article to gain further insight into the innovations across tech and marketing gaining traction within this growing market.