ANGELA BAIDOO

TREND FORECASTER AND FASHION/LIFESTYLE EDITOR

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
524 Connections
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Projects

Projects credited in

About me

My experience has seen me cross continents and work with some of the most respected names in the fashion industry, from Burberry to American Eagle and with each opportunity I have explored new design ideas in a creatively bold way that resulted in the creation of aspirational womenswear ranges, from ready-to-wear to forward thinking fashion collections. I crave inspiration and am constantly seeking out new influences, and working on trend as a designer I am able to channel this by leading design teams on the creation of new mood boards, colour palettes and silhouettes that I present and develop throughout the year.

Skills

  • Analysing Trends
  • Socio/cultural Trend
  • Fashion Trends
  • Fashion Design/patternmaking/construction/dds/illustration
  • Catwalk Analysis
  • Trend Forecasting
  • Making Presentations
  • Fashion Wriitng
  • Adobe Indesign/illustrator/photoshop
  • Building Relationships

People I’ve worked with

Companies I’ve worked with

  • Burberry

    Burberry

    • Fashion and Textiles
  • London College of Fashion, UAL

    London College of Fashion, UAL

    • Education & Research
  • F

    F&F - Tesco

    • a

      american eagle outfitters

      Work history

      Currently

      FASHION/LIFESTYLE EDITOR

      GRACE MAGAZINE

      Nov 2018
      • London, United Kingdom
      • Freelance
      • •Published fashion writer in print, online and social. •Developing ecommerce focused fashion content that engages and delights the audience. •Adapting tone of voice to align with the Grace Magazine, 7Hues Magazine, and Pepper Your Talk platform. •Culturally aware and have a deep understanding of the current and emerging fashion and lifestyle trends, with a strong visual eye.

      Currently

      TREND FORECASTER AND CATWALK EDITOR

      Debenhams PLC

      May 2016
      • London, United Kingdom
      • Full Time
      • •Reporting into the Insight Manager, responsibilities include working as part of a small team to research the over-arching themes, socio-economic messages, and key trends that will define each season. •Responsible for primary research, mood boards, key items, and colour to inform and inspire the creative process. •Manage the team on the analysis and editing of the key messages from the established and emerging seasonal runways. •Inspirational trips that included Melbourne, Copenhagen, and Hyeres to source new brands, vintage, product and street style to inspire the womenswear, menswear, and accessories design teams. •Delivering impactful and creative trend presentations to the Design, Buying, and Leadership community. •Responsible for writing and uploading engaging content to the Style Lab site via the Wordpress CMS. •Consistent track record of delivering creative and commercial results.

      Currently

      FASHION DESIGN UNDERGRADUATE MENTOR

      London College of Fashion, UAL

      Sep 2014
      • London, United Kingdom
      • Freelance
      • •Organise monthly mentoring sessions for up to 3 students on the Fashion Design Degree. •Building self-confidence and decision-making skills through guiding each mentee to consider a number of options in order to find their own solutions. •Developing each mentees strengths through working with them at their own pace, improving their personal performance. •Motivate the mentees through offering personal and professional support in order to help them set and achieve their goals. •Sharing experiences and industry knowledge, resulting in the mentee gaining a clearer understanding of industry expectations.

      2017

      FASHION, TREND, AND STYLE WRITER

      HEELS-OVER-HEELS

      Feb 2014 - Apr 2017
      • London, United Kingdom
      • Freelance
      • • Researching and creating up-to-the-minute reports and updates on fashion trends, exhibitions and street style with a focus on footwear. • Highlighting emerging trends and creating fashion stories to keep followers ahead of the curve. • Reporting on seasonal press days and previews from fashion-forward brands. • Editing catwalk collections and providing regular updates during fashion week. • Responsible for creating and updating the heels-over-heels blog branding and logos.

      2016

      WOMENSWEAR DESIGNER AND TREND FORECASTER

      F&F - Tesco

      Nov 2010 - Apr 2016
      • London, United Kingdom
      • Full Time
      • • Lead the Womenswear, Footwear and Accessories teams in forecasting future trends. • Managed the research and development of the trends that would define each season. •Delivered seasonal trend presentations to Directors, Buyers and International partners. •Responsible for evolving trends to stay up-to-date with the market. •Compiled palettes and trend reports on seasonal colour direction and evolution. •Sourced aspirational fabric and trims to elevate and reflect the brand DNA. • Lead comp shopping/inspirational trips to research emerging trends, key colour, and new products. •Translated trends into commercially viable yet directional product ranges. • Developed technical packs, including flat-sketch designs by freehand, Photoshop and Illustrator. • Liaised with suppliers in the Far East, India and Europe to manage sample development. • Co-ordinated fit sessions to ensure fit and quality control standards were maintained. •Analysed and delivered Catwalk trend presentations to Design, Buying, and Senior teams.

      2010

      WOMENSWEAR ASSISTANT DESIGNER

      BELLE AND BUNTY

      Sep 2009 - Nov 2010
      • London, United Kingdom
      • Full Time
      • • Worked with the Creative Directors to develop the Autumn/Winter 2010 collection. • Produced technical packs including measurements, garment construction and fabric. • Liaised with UK based factories to manage the showroom sample development process.

      2009

      MENS RTW - FASHION PRODUCT DEVELOPER

      Burberry

      Feb 2007 - Sep 2009
      • London, United Kingdom
      • Full Time
      • • Worked alongside the Senior Designer to develop the Burberry Brit RTW collections. • Collaborated daily with the Senior Designer to manage the process of sample development. • Managed the sourcing of fabric and trims for samples. • Communicated daily with factories in the Far East and Europe to follow up on sample development. • Developed technical packs for showroom sampling and production, using the Product Life-cycle Management (PLM/WebPDM) system. • Organised seasonal lookbook photoshoots for the Burberry Brit RTW collection. • Travelled to Europe to work with the Visual Merchandising teams to set-up the Burberry showrooms for International Buyers.

      2006

      FASHION PRODUCT DEVELOPER

      american eagle outfitters

      Jan 2006 - Jun 2006
      • New York, United States
      • Internship
      • • Participated in the development of new product lines for the Autumn/Winter 2007 season. • Worked with the cut and sew knits design team and Far East factories to maintain the Critical Path.

      2004

      DESIGN ASSISTANT

      BELLE AND BUNTY

      Mar 2004 - Apr 2004
      • London, United Kingdom
      • Internship
      • •Assisted the Women’s design team with trend research, mood boards and sampling. •Developed design and trim ideas for the Autumn/Winter 2005 range.

      2004

      Oct 2003 - Feb 2004
      • London, United Kingdom
      • Internship
      • • Developed a range of knitwear designs, which were approved for trade show sale by the Creative Director. • Developed patterns and sampled garments for the Spring/Summer 2005 collection.

      2003

      DESIGN ASSISTANT

      Maria Grachvogel

      Aug 2003 - Oct 2003
      • London, United Kingdom
      • Internship
      • • Assisted Maria Grachvogel at her Spring/Summer 2004 London Fashion Week show. • Liaised with UK based suppliers to source fabric and trim for the Spring/Summer 2004 collection.

      2007

      SENIOR SUPERVISOR

      River Island Clothing

      Nov 2000 - Feb 2007
      • London, United Kingdom
      • Full Time
      • • Provided assistance to all areas of the store, demonstrating an ability to adapt to all situations, including training new employees, customer queries, and money management.

      Education

      2005

      2.1 - BA Hons Fashion Design and Development for the Fashion Industry

      London College of Fashion, UAL

      Sep 2002 - Jun 2005
      • London, United Kingdom

      2002

      Merit - HND Designer/Pattern Cutter: Womenswear

      London College of Fashion, UAL

      Sep 2000 - Jun 2002
      • London, United Kingdom

      2000

      Merit - Art and Design Foundation

      London College of Fashion, UAL

      Sep 1999 - Jun 2000
      • London, United Kingdom

      1999

      3 A-Levels in Art and Design, English, and I.T

      Sir George Monoux College

      Sep 1997 - Jun 1999
      • London, United Kingdom

      1997

      10 GCSEs (including English, Maths, and Textiles)

      AYLWARD ACA

      Sep 1992 - Jun 1997
      • London, United Kingdom
      ;