ANGELA BAIDOO
Available

ANGELA BAIDOO

Freelance Fashion Forecaster and Fashion Brand ConsultantLondon, United Kingdom
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ANGELA BAIDOO
Available

ANGELA BAIDOO

Freelance Fashion Forecaster and Fashion Brand ConsultantLondon, United Kingdom
About me
I consider myself an industry insider who acts as a change-maker, by working to facilitate the implementation of forward-thinking ideas in an evolving industry. In my 10+ years of experience I have always remained a curious creative, whose passion lies in navigating the next to predict what will set the creative direction for emerging and legacy brands 12-18 months ahead of the curve. Possessing a self-motivated desire to create an open dialogue through sharing resources and fostering a strong connection with the industry-at-large through creating impactful digital content.
Projects
  • THE IMPRESSION FASHION FEATURE - ‘The Street View: How will Street Style Sustain its Relevancy in a Post-Covid World?’
    THE IMPRESSION FASHION FEATURE - ‘The Street View: How will Street Style Sustain its Relevancy in a Post-Covid World?’The first major shows of the 2021 fashion calendar will kicked off last week with the Mens shows in Milan, which will be followed by Couture and Berlin’s fashion week showcase. But with further, stricter lockdowns being imposed across Europe, the street style scene - that produces hundreds of images for fashion media and digital platforms - continues to reel from the fallout that the loss of attendees at shows has caused to their industry. This article explores the ways in which the scene has ev
  • 2021 FUTURES - ANGELA BAIDOO
    2021 FUTURES - ANGELA BAIDOOEntering into 2021, many would have hoped we would be on the downward trajectory of the coronavirus pandemic, with governments worldwide having taken decisive action to roll out vaccinations and get their economies re-started, but for all the talk of a new dawn emerging in 2021, this year may still be one of uncertainty. It is not all negative news though, as businesses, brands, and people in general have had close to a year living with the virus and have risen to the challenge by learning to a
  • 2021 FUTURES - BY ANGELA BAIDOO
    2021 FUTURES - BY ANGELA BAIDOOEntering into 2021, many would have hoped we would be on the downward trajectory of the coronavirus pandemic, with governments worldwide having taken decisive action to roll out vaccinations and get their economies re-started, but for all the talk of a new dawn emerging in 2021, this year may still be one of uncertainty. It is not all negative news though, as businesses, brands, and people in general have had close to a year living with the virus and have risen to the challenge by learning to a
  • 2022 COLOUR FORECAST - WARM PUTTY
    2022 COLOUR FORECAST - WARM PUTTYThe Warm Putty key colour has a calm sensibility with a warm undertone, working as a gender-neutral shade it can be applied across casual yet elevated knitted sets or supple suede to add a sense of texture. It is a colour that speaks to longevity and the steadfastness that consumers will be seeking as we transition out of this period of uncertainty. Warm Putty sees a deepening of the 90s influenced chocolate tones that have re-surfaced in the past year, and speaks to the staying power of the ne
  • THE IMPRESSION FASHION NEWS FEATURE
    THE IMPRESSION FASHION NEWS FEATURE‘The Emperors New Clothes: The Future Of Marketing With Digital-First Assets’ This is the 20/20 vision that everyone and no-one predicted at the start of the year. But the long-term effects of Covid-19 will mean we will continue to live, work, and play in the virtual world. We can perform the majority of tasks remotely and request an emotional connection on tap. Once considered niche, the use of VR, AR, CGI, and the like are moving towards mainstream adoption. The industry, from a marketing, PR
  • BROWNS FASHION X HOMECOMING DIGITAL 2020
    BROWNS FASHION X HOMECOMING DIGITAL 2020Luxury Fashion retailer Browns Fashion has partnered with Cultural Curator Grace Ladoja to bring her Homecoming festival from Lagos to London. Started in 2018, the Lagos-based festival spanned 3 days and aimed to shine a light on homegrown African talent. The festivals agenda encompassed music from Afrobeats artists, streetwear pop-ups, and a football tournament that would see teams from the diaspora pitted against local 5-a-sides. This years festival, like so many others is taking on a virtua
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Projects credited in
  • June 2018 (applications closed)
    June 2018 (applications closed)Applications for this event are now closed. Want to be at the top of your game in textiles or fashion? Then make sure you apply to our Portfolio Masterclass at New Designers! Kickstart your career, progress into a promotion or simply come along to gain invaluable tips and advice. There are around 30 spaces available at this event. This event is proudly supported by our friends at Shutterstock and MOO.
Work history
    WGSN logo
    WGSN logo
    Senior StrategistWGSN
    London, United KingdomFull Time
    • Delivering Womenswear trend analysis reports, including catwalks, buying, trade shows, fashion intelligence and future forecasts. • Working closely with the Head of Womenswear to execute the content strategy. • Identifying trends in fashion, lifestyle and culture to be applied to the Womenswear market. • Developing, powerful creative solutions that embeds global content, marketing and product development. • Aligning with regional and global content teams to ensure consistency of trend messaging
    @
    @
    Founder and Content Creator@Trendmaison
    London, United KingdomFreelance
    • A curated trend-focused blog that informs, inspires, and connects the dots between fashions past, present, and future.
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Skills
  • Analysing Trends
  • Socio/cultural Trend
  • Fashion Trends
  • Fashion Design/patternmaking/construction/dds/illustration
  • Catwalk Analysis
  • Trend Forecasting
  • Making Presentations
  • Fashion Wriitng
  • Adobe Indesign/illustrator/photoshop
  • Building Relationships
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    2.1 - BA Hons Fashion Design and Development for the Fashion IndustryLondon College of Fashion, UAL
     - London, United Kingdom
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Merit - HND Designer/Pattern Cutter: WomenswearLondon College of Fashion, UAL
     - London, United Kingdom
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