At the beginning of April I was approached by the team behind MESA to be part of a dynamic cohort of industry experts to work on providing a viable - market-ready - solution to a problem (also referred to as ‘The Mission’) that was set by one of the world’s leading multi-national tech companies. Over the course of five days I was tasked with collaborating with some of the creative industries most exciting names - who have been responsible for the global marketing campaigns, corporate re-brands, and creative direction strategies of luxury department stores, innovative sportswear brands, and one the worlds largest consumer goods chains. As part of my role within the Mesa I was responsible for updating the brands tone-of-voice communication strategy to one that was purpose-led and aligned with their heritage of innovation and longevity. As well as developing copy which outlined how the brand could authentically connect with and increase their market share within their target youth consumer base, through understanding how their values and priorities are shifting, as they take a more active role in changing the face of the world to one that is more open, inclusive, and equitable for all. I look forward to tracking how the brand takes on the solutions created during this 5-day Mesa, improving and elevating their performance within the market and shoring up their brand for the future. Images - Mesa