Future of Retail at Samsung KX

  • Austera Premakara
  • Marina Ierides

In order to create a more sustainable future, the engagement between the garment and the buyer should increase. The buyer should become a custodian of their clothes and not just a customer. My team and I worked towards creating a shopping environment that amplifies the experience of shopping, aiming to create a stronger bond between the clothes and the buyer. We experimented with technologies that can be used in-store to amplify that engagement