Fybogel wanted to educate constipation suffers and break the ‘poo taboo’ to help normalise the conversation for over a third of adults who find it embarrassing to talk about bowel problems with their GP.
In response, we transformed three iconic London Underground stations to get people talking about poo. The campaign aimed to help Brits keep their tubes regular (sorry) by educating them on the benefits of maintaining regularity when it comes to their bowls.
The campaign received 190 pieces of coverage, including: The Sun, Express and Yahoo News.