Fadi Dada

Fadi Dada

Strategy Director at AnomalyLondon, United Kingdom
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Brendan McKnight
Sophie Howe
Fadi Dada

Fadi Dada

Strategy Director at AnomalyLondon, United Kingdom
About me
Syrian with a Derby twang (ey up, habibi) Writing strategy for some of the world's best brands at Anomaly in London. Career highlights include convincing Ewan McGregor to peddle lemons, filling the Tory party conference with wicker and telling Lionel Messi where to sit. هلا هلا
Projects
  • Fybogel: TFL Takeover
    Fybogel: TFL TakeoverHelping Brits keep their tubes regular...
  • Budweiser: Crowning Messi the King of Football
    Budweiser: Crowning Messi the King of FootballBudweiser wanted to become the most talked about brand when Lionel Messi broke Pele’s record of the most goals scored for one club; a historic feat that might not ever be achieved again. They knew that conversation around Messi peaked at record breaking moments and they not only wanted to hijack that, but own it.
Projects credited in
  • Man-Made Disaster: Patriarchy & The Planet
    Man-Made Disaster: Patriarchy & The Planet25 APRIL 2019, 10AM – 8PM PROTEIN STUDIOS LONDON
  • It’s the world’s most enjoyable – and least wasteful – gift list
    It’s the world’s most enjoyable – and least wasteful – gift listSecret Santa. In theory, it should be fun. It should be a deeply wonderful tradition of gifting your colleagues extremely thoughtful and utterly delightful things they weren’t expecting and will always remember. In reality, Secret Santa is far from fun. It’s become the slightly awkward tradition of gifting your colleagues deeply impersonal and panic-bought stuff they won’t be surprised by (another hilarious mug, anyone?) and will almost certainly throw away. But help is at hand. Welcome to the w
  • ACID BREXIT
    ACID BREXITPentagram partner Yuri Suzuki presents ACID BREXIT, a three-track techno protest against the anti-immigrant hatred stoked up by Brexit and the politics of division.
  • Why your dog can and should go vegan
    Why your dog can and should go veganVegans are everywhere, and with only 12 years left to limit devastating global warming, it’s not a moment too soon.
  • Ungifted by Do The Green Thing 2018
    Ungifted by Do The Green Thing 2018In November 2017, we launched Ungifted, a free-to-use global alternative to the billions of unwanted presents that people send each other every Christmas. The population of Britain receives almost £3 billion worth of unwanted Christmas gifts every year. Each item returned is shipped at least three times—and as many as five times—to get through a chain of retailers, wholesalers and resellers. This ever-increasing problem is taking its toll on the environment, as well as people’s wallets So at the
  • ‘Ferrari: Under the Skin’
    ‘Ferrari: Under the Skin’Written by Fadi Dada A major new exhibition at the Design Museum marks the 70th anniversary of an iconic sports car brand.
Work history
    Anomaly logo
    Anomaly logo
    Strategy DirectorAnomaly
    London, United KingdomFull Time
    Hill+Knowlton Strategies logo
    Hill+Knowlton Strategies logo
    Strategist and Associate Director, Innovation + Creative HubHill+Knowlton Strategies
     - London, United KingdomFull Time
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Skills
  • Communications
  • Communication Strategy
  • Public Relations
  • Copywriting
  • Social Psychology
  • Strategy
  • Campaign Strategy
  • Brand Strategy
  • Research Design
  • Qualitative Research
Education
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    L
    MSc Social and Public CommunicationLondon School of Economics and Political Science
     - London, United Kingdom
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    K
    BA (Dual Hons) Marketing with Media, Communications & CultureKeele University
     - Keele, Newcastle, United Kingdom