Projects
- Budweiser: Crowning Messi the King of FootballBudweiser wanted to become the most talked about brand when Lionel Messi broke Pele’s record of the most goals scored for one club; a historic feat that might not ever be achieved again. They knew that conversation around Messi peaked at record breaking moments and they not only wanted to hijack that, but own it.
Projects credited in
- Man-Made Disaster: Patriarchy & The Planet25 APRIL 2019, 10AM – 8PM PROTEIN STUDIOS LONDON48
- It’s the world’s most enjoyable – and least wasteful – gift listSecret Santa. In theory, it should be fun. It should be a deeply wonderful tradition of gifting your colleagues extremely thoughtful and utterly delightful things they weren’t expecting and will always remember. In reality, Secret Santa is far from fun. It’s become the slightly awkward tradition of gifting your colleagues deeply impersonal and panic-bought stuff they won’t be surprised by (another hilarious mug, anyone?) and will almost certainly throw away. But help is at hand. Welcome to the w24
- ACID BREXITPentagram partner Yuri Suzuki presents ACID BREXIT, a three-track techno protest against the anti-immigrant hatred stoked up by Brexit and the politics of division.40
- Why your dog can and should go veganVegans are everywhere, and with only 12 years left to limit devastating global warming, it’s not a moment too soon.16
- Ungifted by Do The Green Thing 2018In November 2017, we launched Ungifted, a free-to-use global alternative to the billions of unwanted presents that people send each other every Christmas. The population of Britain receives almost £3 billion worth of unwanted Christmas gifts every year. Each item returned is shipped at least three times—and as many as five times—to get through a chain of retailers, wholesalers and resellers. This ever-increasing problem is taking its toll on the environment, as well as people’s wallets So at the33
- ‘Ferrari: Under the Skin’Written by Fadi Dada A major new exhibition at the Design Museum marks the 70th anniversary of an iconic sports car brand.45
Work history
Strategy DirectorAnomaly
London, United KingdomFull Time
Strategist and Associate Director, Innovation + Creative HubHill+Knowlton Strategies
- London, United KingdomFull Time
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Skills
- Communications
- Communication Strategy
- Public Relations
- Copywriting
- Social Psychology
- Strategy
- Campaign Strategy
- Brand Strategy
- Research Design
- Qualitative Research