Gala Bingo - Bingo like a boss

Gala Bingo wanted a fresh campaign to capture a younger, mobile playing audience. Here to blow apart the traditional world of bingo, our campaign brings to life the Boss Squad. 4 bingo bosses - Doug, Wendy, Ruby Rose and Frieda Balls who are here to show the nation how to BINGO LIKE A BOSS. This campaign spanned TV/social/radio/online.