Hello, I'm Christina, a Conceptual Creative & Art Director based in London.
Having spent 9 years in a mix of digital and above-the-line agencies, I've crafted cross-channel campaigns for brands big and small. So, if you're seeking new ideas, campaign development, pitch support, or help in steering a project's art direction, I'd love to chat. I'm especially passionate about finding the big idea—regardless of the medium—staying current with culture, and creating campaigns with a positive impact.
When I'm not making ads, I also have a lot of time for arts & crafts, nurturing my plants, hunting for the best secondhand fashion, and all things pop culture.
Don't be shy! If you'd like to chat, you can start by saying hello at christinaworman.creative@gmail.com
Projects
- Simply Be - Serious about shapeThe fashion industry has fuelled a culture where we blame our bodies when something doesn't fit right. Simply Be want to lead the change - the fashion brand that encourages women to blame the clothing, not themselves. Our launch campaign “Serious about shape” showcases the brand's strong understanding of fit through unique product USP's and reminds women that clothes should be made to fit them, not the other way round. The work spans TV, OOH, online content, social, and a bespoke Mural in Ma
- Brompton - I'm getting onWe turned the ageist connotation of ‘getting on’ into a defiant and empowering message that inspires more senior people to get on their bikes. The campaign was shot by Turner Prize photographer Spencer Murphy and awarded by TFL in their Diversity in Advertising competition.
- Gala Bingo - Bingo like a bossGala Bingo wanted a fresh campaign to capture a younger, mobile playing audience. Here to blow apart the traditional world of bingo, our campaign brings to life the Boss Squad. 4 bingo bosses - Doug, Wendy, Ruby Rose and Frieda Balls who are here to show the nation how to BINGO LIKE A BOSS. This campaign spanned TV/social/radio/online.
- Vinterior - Good DifferentDifferent isn’t always considered a good thing. Sometimes it feels like the easier option is to be indistinguishable, hence why too many brands offer mass-produced homeware which make it far too easy for us all to be the same. Our launch campaign for Vinterior shows world that this brand is different. Good different. No piece on the site is exactly the same. But they’re all good quality, look seriously good and are a good choice for the planet.
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Work history
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Freelance CreativeCJW CREATIVE LTD
London, United KingdomFreelance
Currently freelancing at Ogilvy (Nov 2023-present)
Prev. at True Story, The White Studio
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Conceptual Creative / Art DirectorHouse 337
- London, United KingdomFull Time
(Formerly Engine)
Clients: Sky Mobile, Greene King, M&S, Primark, Warner Bros, Santander, Cazoo, Simply Be
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Skills
- Advertising
- Art Direction
- Adobe Creative Suite
- Presenting
- Advertising Copywriting
- Concept
- Creative Briefs
- Social Advertising
- Experential
- OOH
Education
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BA(Hons) Creative AdvertisingUniversity of Lincoln
- United Kingdom
Graduated with a First Class Honours Degree, June 2014.
Awards
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Drapers Diversity & Inclusion ShortlistHouse 337
Shortlist for Simply Be Campaign - Serious About ShapeA
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TFL Diversity in Advertising AwardAntidote
Brompton Bikes:
We turned the ageist connotation of ‘getting on’ into a defiant and empowering message that inspires more senior people to get on their bikes.
The campaign was shot by Turner Prize photographer Spencer Murphy and awarded by TFL in their Diversity in Advertising competition.+ Show more