Simply Be - Serious about shape

The fashion industry has fuelled a culture where we blame our bodies when something doesn't fit right. Simply Be want to lead the change - the fashion brand that encourages women to blame the clothing, not themselves. Our launch campaign “Serious about shape” showcases the brand's strong understanding of fit through unique product USP's and reminds women that clothes should be made to fit them, not the other way round. ​The work spans TV, OOH, online content, social, and a bespoke Mural in Manchester.