GANT: 'Learn With GANT' global campaign.

  • Nat Cantor

A new campaign from fashion brand GANT doesn't just show off the clothes – it teaches you new and unusual words. We created a global campaign for GANT that took interesting and unusual words from around the world and used them to showcase the features of garments from GANT's fall/winter 2016 collection. For example, a white shirt is partnered with the French term "boulevardier" – "a stylish man or woman about town" – while a crease-resistant travel suit is partnered with "schwuppdiwupp," a German word which translates as "as easy as that." The Scottish term "dreich" meaning "extremely dreary weather" is used to illustrate that Gant's new layering system keeps you dry, no matter what the climate. The campaign comprised of print, film, in store and social content. It was also shortlisted for an EPICA 2016 award.