Gap: Gift The Thought

  • Mauricio Alarcon
In this Holiday campaign, Gap celebrates how much you really know the person you’re gifting and put thoughtfulness back into those relationships. We curated a wide range of thoughtful gifts for anyone you care about, with personalized tags customers can choose to gift:

  • Pajamas: ‘Because sleeping is your favorite sport’
  • Upcycled Puffer made out of recycled plastic bottles: ‘Because you can rock any color and still be green’
  • Outerwear: ‘Because you’re cool under all those layers’
  • Denim: ‘Because you grow up so fast