Hello! I'm a New York-based Creative Director and writer.
My work —fueled by iconic visuals, powerful stories and pop culture, is an exploration of film narrative, fiction, art, illustration, and photography. Good Morning America, Ellen DeGeneres, Forbes, CNN, The New York Times, AdWeek and Ad Age have described my work as genius, provocative, beautiful and eye-opening.
Projects
- New York State MTA : State of RespectWe turned the outline of the State of New York into a mask, as a symbol of connection, resiliency and respect between New Yorkers, in their fight against Covid-19. In collaboration with artists from around the world: Magnus Voll Mathiassen, Hisham Akira Bharoocha, Xaviera Altena, Calvin Sprague, Raul Urias, Josefina Schargorodsky, Eline Van Dam, Tom Brolga, José Ibañez and Nicola Strada. The campaign is in 8000 locations across the New York State Metropolitan Transportation Authority, Metro-Nor
- Payless fools influencers$19.99 pumps were sold to fashion influencers for $640 in the opening of a fake luxury shoe store called ‘Palessi ' Palessi appeared on more than 1,640 broadcast shows including “Good Morning America” and “The Ellen DeGeneres Show.” The Washington Post called the campaign the “prank of the century,” while Maxim dubbed it, “Don-Draper-level brilliant marketing.”
- 2052 SurfersA dystopian vision of surfing in the year 2052. It is estimated that every month more than 1 million surfers check surf reports before they hit their favorite spots. In this film, we reimagined the surf report of the future and made it the center of this story. ‘2052 Surfers’ appeared on some of the most influential surfing magazines in the world including “The Inertia” and “Magicseaweed.”
+ View all
Projects credited in
- Art Directors Club NY – Yoshitomo Nara’s dog judgingThe ADC New York Annual call for entries was clear: they wanted us to come up with an idea that focused on the ADC’s long tradition of supporting arts & crafts in advertising. We came up with the “Let the art decide” concept, which reinforces the idea that the best arts & crafts work would be judged by the world’s leading art experts. The concept comes alive as one of Yoshitomo Nara’s dog sculptures evaluates some of the year’s best advertising work, along with other “art experts” in the print s
Work history
Executive Creative DirectorConquistadors
New York, United StatesFreelance
Airbnb, One Main Financial, Ocean52, Brooklyn Denim
J
J
Creative DirectorJohannes Leonardo, Office of Baby, The Community, DCX, Huge
- New York, United StatesFreelance
Google, Amazon, Indeed, Street Easy, Morgan Stanley, Sonnet Insurance
+ Show more
Skills
- TV Commercials
- Online Video
- Social Content
- Visual Storytelling
- Outdoor Advertising
- Digital/ Print
- Short Film
- Branding
- Design
- Art Direction
Education
S
S
Advertising and Design San Francisco De Quito
- Quito, Ecuador
Awards
D
D
Best Innovation FilmDeauville Green Awards
Ocean52 '2052 Surfers" - Prix SpécialC
C
Official SelectionClub de Creativos
Ocean52 "2052 Surfers" - Art Direction+ Show more