New York State MTA : State of Respect

We turned the outline of the State of New York into a mask, as a symbol of connection, resiliency and respect between New Yorkers, in their fight against Covid-19. In collaboration with artists from around the world: Magnus Voll Mathiassen, Hisham Akira Bharoocha, Xaviera Altena, Calvin Sprague, Raul Urias, Josefina Schargorodsky, Eline Van Dam, Tom Brolga, José Ibañez and Nicola Strada. The campaign is in 8000 locations across the New York State Metropolitan Transportation Authority, Metro-North and LIRR. Featured on: Ad Age: The Shape of New York Becomes A Mask Communication Arts: MTA Posters Encourage New Yorkers to Wear A Mask