Objective to devise an engaging brand experience for Gap consumers and highlight the brand amongst competitors during Milan’s Vogue Fashion’s Night Out
Introduce 'Get Styled, Sketch and Share' with experiences including:
-- Consumers styled by Italian fashion bloggers in store
-- Live fashion illustrations of consumers in their Gap purchases
-- DJs and catering
Results:
15% increase in traffic to the store during the event
Increase of 8.6% in ATV
Increase of 186 Facebook fans
Significant increase in social dialogue on Facebook and Instagram, plus blogger posts to amplify the event