About me
An experienced creative project manager and marketeer, with an eight year career predominantly working with high street international retail brands, but most recent projects managed have extended towards the music, online and FMCG brand spaces.
Also has experience of working cross culturally within the global market place. Has the ability to work with innovative and creative objectives with an integrated approach, plus has a strong commercial understanding in order to deliver ROI and enhance brand awareness across a number of channels.
Projects
- GAP MILAN - VOGUE FASHION NIGHT OUTObjective to devise an engaging brand experience for Gap consumers and highlight the brand amongst competitors during Milan’s Vogue Fashion’s Night Out Introduce 'Get Styled, Sketch and Share' with experiences including: -- Consumers styled by Italian fashion bloggers in store -- Live fashion illustrations of consumers in their Gap purchases -- DJs and catering Results: 15% increase in traffic to the store during the event Increase of 8.6% in ATV Increase of 186 Facebook fans Significant increase in social dialogue on Facebook and Instagram, plus blogger posts to amplify the event
- GAP - OXFORD STREET FASHION WEEKDevised a series of brand experiences for Oxford Street Fashion Week, in conjunction with the launch of the new Fall ‘Back to Blue’ collection. Key audience - the millennial consumer. Collaborated with fashion influencer Ella Catliff and Glamour magazine to create a series of engaging events in line with London Fashion Week. Brand experiences included: -- A store 'window takeover' consisting of a photoshoot experience that was streamed and shared live via Instagram -- A fashion illustrator who provided a watercolour portrait of consumers in their latest Gap purchase -- Trend talks with Jula Yule, Fashion editor of Glamour Magazine who showcased her best picks from Gap's Fall collection -- Personal styling and advice from leading fashion blogger Ella Catliff of Le Petit Anglaise Results: 28% increase in ATV 12% increase in traffic for the store Increase of 318 Twitter followers and 671 Facebook fans
+ Show more
Work history
F
F
Senior Project ManagerFreelance
London, United KingdomFreelance
Work with various creative, event and experiential agencies to deliver a wide range of brand, consumer and private events.
Agencies include: Matt Gates & Co, XYZ and Reverb Events
Senior Account Manager
- London, United KingdomFull Time
An award winning marketing agency specialising in consumer brand experiences from strategic planning to experiential activations
Accountable to Account Director for management and execution of brand experiential strategies and concepts
+ Show more
Skills
- Event Manager
- Event Production
- Brand Marketing
- Experiental Marketing
- Brand Experiential
- Marketing
- Consumer Engagement
Education
Media and Popular Culture
- Leeds, United Kingdom