GAP - OXFORD STREET FASHION WEEK

Devised a series of brand experiences for Oxford Street Fashion Week, in conjunction with the launch of the new Fall ‘Back to Blue’ collection. Key audience - the millennial consumer. Collaborated with fashion influencer Ella Catliff and Glamour magazine to create a series of engaging events in line with London Fashion Week. Brand experiences included: -- A store 'window takeover' consisting of a photoshoot experience that was streamed and shared live via Instagram -- A fashion illustrator who provided a watercolour portrait of consumers in their latest Gap purchase -- Trend talks with Jula Yule, Fashion editor of Glamour Magazine who showcased her best picks from Gap's Fall collection -- Personal styling and advice from leading fashion blogger Ella Catliff of Le Petit Anglaise Results: 28% increase in ATV 12% increase in traffic for the store Increase of 318 Twitter followers and 671 Facebook fans