GARMENT DIVISION (GD) • Identity Rebrand

GARMENT DIVISION (GD) is a clothing chain whose buyers source and import chain store overruns and international brands direct for retail, allowing them to specialise in making available fashion and core clothing, shoes and accessories at supremely discounted prices. GARMENT DIVISION approached us to help refresh their brand identity and communication, allowing them to stand out in the market against their competitors as a more youthful and energetic brand, eager to reach a whole new target market. Handling all their Facebook social media posts in a strategic manner, GD was able to grow from 3k to over 60k followers in less than six months, with an average engagement of over 1000 likes and 150 comments.