Challenge Garnett & Partners needed to communicate, with confidence, the clarity of their new vision. Solution As is the case with so many complicated professions and projects, it’s often better to let the work speak. This was the approach taken on the Garnett Architecture rebrand I led while at Siren Design. The new branding was confident enough to command attention, but not too overpowering to detract from the work of the buildings the studio takes on—always a delicate balance.