Projects
- Garnett ArchitectureChallenge Garnett & Partners needed to communicate, with confidence, the clarity of their new vision. Solution As is the case with so many complicated professions and projects, it’s often better to let the work speak. This was the approach taken on the Garnett Architecture rebrand I led while at Siren Design. The new branding was confident enough to command attention, but not too overpowering to detract from the work of the buildings the studio takes on—always a delicate balance.
Projects credited in
- Fine & CountryFine & Country were up for best real estate agency of the year at the international property awards. They asked us to design a bespoke application pack as part of their submission. Here is that project. They came second.1
- Kings Park HouseDuring this global pandemic, the thing we look forward to most is spending time in nature. Travel restrictions, cities on lockdown and the feeling of being cooped up indoors have left us longing for the great outdoors. Southampton’s proximity to the New Forest and its rich sailing heritage drove the creative direction for this project. In the post-pandemic world, employees will thrive in an office environment that celebrates space, cleanliness and physical wellbeing. An office that allows them1
- 25 PELHAM SQUAREPelham House is an office building in Brighton. A Pelham is a type of bit used to control horses. We used horses, showjumping and horse racing as inspiration to inject some life into the refurbishment by creating posters that referenced the silks worn by jockeys and riders.2
- Our Quarantine CuisineA digital cookbook for life in lockdown. Raising funds for victims of domestic abuse. Domestic abuse is a huge problem, now more so than ever. Since this lockdown began, there has been a shocking spike in reported cases. But there are still so many unreported. ALSO Agency has teamed up with Tjaart Walraven, an international chef and judge of BBC’s The Great South African Bake Off. Tjaart has provided the recipes and ALSO has designed a downloadable cookbook, perfectly formatted for your phone.16
- #mateactnowAt its core, all information on climate change is binary. It’s either scientific evidence or opinion. Which should we pay attention to? For World Earth Day and I participated in Mate Act Now to raise our collective middle finger against #climatechange. Mate Act Now = Climate Action Now. A poster protest for the digital generation. Topic — Rising Sea Levels3
- The Merlin CentreThe Merlin Centre is an industrial park in St. Albans. Our client needed to change the way their product was seen so a brand identity was created to market their investment. We referenced wooden shipping crates, boxes and pallets and simplified them to create a monogrammed ‘MC’ icon. The lettering in the type was stacked directly on top of itself, like the crates that once sat in the warehouses. We used photography of the textured sides of the warehouses to create a pinstripe effect that contr2
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Work history
Creative DirectorALSO,
London, United KingdomFull Time
We design simple and strong brand identities; always from foundations of robust strategic analysis. Our work has focus and clarity because we remove what isn't essential.
We apply our ideas to design systems across websites, apps, books and products. Their function is to surprise and delight the most ambitious of clients.
Skills
- Art Direction
- Design
- Creative Direction
- Dreamweaver
- Illustrator
- Indesign
- Office
- Photoshop
- Quarkxpress
- Account Management
Education
T
T
Graphic DesignThe Design and Arts College of New Zealand
- Christchurch, New Zealand