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GARNIER FRUCTIS FESTIVALS

  • Stefani Cottrill

As a 10 year Bonnaroo sponsor, Garnier Fructis is no stranger to the music scene. For festival-goers there's so much to plan for: who's playing at what stage, what outfit to wear, and even how to style your hair! Enter the need for Garnier to create a summer, digital and social campaign filled with hair tutorials and inspirational content. For us, our photographer team, Brinson+Banks, and partner, Refinery 29, it was a playground full of style and self expression waiting to be captured. We shot in multiple locations across the nation. Creative Role / ACD, Creative Lead, Director, Creative + Art Direction, Producer, PrePro + Post

REALTIME SHOOTS

Traveling from Coachella and Bonnaroo to Firefly and iHeartRadio, we captured unique festival style during on-the-spot photoshoots in between heat breaks and scheduled influencer shoots. For a better understanding of creating digital brand content during festival season checkout our PDN interview.

PARTNER CONTENT PHOTOSHOOT
Creating additional content with R29, we brought much needed hair inspiration, how-to's, and product suggestions to achieve any look to festival-goers across the nation. Check out the editorial in REFINERY 29.

SOCIAL + EXPERIENTIAL

Along with mobile-friendly partner content, which serve as inspiration while visiting Garnier activations, on-the-go festival shoots driving real-time posts round out this robust digital/social user journey.

Garnier + R29's partnership continued with a film that captured the poolside vibe, fun, and the event-worthy hair—styled free of charge at the Garnier Fructis Hair Hotspot, a pop-up styling bar.
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      Garnier Fructis

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