Gaucho
BRIEF: To create a unique mini suite of collateral for an existing activation, Electro Brunch, for a young and lively demographic whilst ensuring the design is still compliant with Gaucho's brand CONCEPT: I combined the fluid pattern that is prevalent in some restaurants' interior with the brand's slight art-deco style to create a vibrant yet simple style. EXECUTION: I used Illustrator to work on the patterns and layouts, and Photoshop and InDesign to put everything together.
Aboard layout design, intended to be eye-catching and colourful.
Example of Instagram tiles created to create curiosity and engagement surrounding the activation, with an example of a carousel.
A5 menu design created, I chose a less busy design and layout to focus on the copy.
GIF created for Facebook to grab attention and increase engagement.
Project Tags
Companies
Gaucho Restaurants
- Non Creative Industries