I am a Graphic Designer & Illustrator specialising in editorial design; such as packaging design and book cover design.
I also provide creative branding materials for start-ups or social enterprises. Working independently has taught me diligence, time management and exceptional co-ordination.
Some of my most significant work based achievements include brand packaging design for Snack Thyme and The Daylight Company and having these sold in stores worldwide and online. In addition to this, working with Women of the Future, a social enterprise recognising and celebrating women in different industries, aligning with my own personal values.
My creative goal is to produce compelling pieces of visually expressive and purposeful design. I thrive on using innovation and creativity to provide solutions to briefs.
Projects
- GauchoBRIEF: To create a unique mini suite of collateral for an existing activation, Electro Brunch, for a young and lively demographic whilst ensuring the design is still compliant with Gaucho's brand CONCEPT: I combined the fluid pattern that is prevalent in some restaurants' interior with the brand's slight art-deco style to create a vibrant yet simple style. EXECUTION: I used Illustrator to work on the patterns and layouts, and Photoshop and InDesign to put everything together.
- Snack ThymeBRIEF: To create a sub-brand for a new artisan cracker product, from logo to packaging to promotional content. Demographic of male and female; those who are health conscious; aimed at upmarket London, with room to expand as the product progresses. CONCEPT: Using a freehand illustrative tone of the natural ingredients to portray the artisan authenticity of the product. EXECUTION: Drawn in Procreate and edited in Photoshop & Illustrator.
- Norwegian Wood Book Cover DesignBRIEF: To create a book cover for the Penguin Student Design Awards (fiction), for Norwegian Wood by Haruki Murakami. CONCEPT: I focussed on the composition of layers and burning paper to embody the various and intense themes within the novel. EXECUTION: I used incense sticks to burn rice paper and regular paper and photographed the final layouts of these layers. I also burnt into typography for the title experimentation.
- WiesbadenBRIEF: To design, create and produce a brochure/ booklet encouraging prospective Erasmus students of a course and school in Wiesbaden, Germany. Aimed at young creative students with only the technical information about the city. CONCEPT: The city of Wiesbaden is known for the natural hot springs cascading through it leading to its famous bathhouse at the heart. I focussed on this through the 'watery' illustrations and handcrafted typographic stencils. Additionally, the layout and set-up of the b
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Work history
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Graphic DesignSelf Employed
London, United KingdomFreelance
I have been regularly operating as a freelance designer, mainly on branding and layout designs for start-ups or social enterprises. Often working on responsive website designs, social media marketing and contributing to a brand image, from logo design to packaging design.
Establishing myself as a freelancer has taught me independence through responsible time management and thinking critically when working directly with clients.
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Graphic DesignerThe Daylight Company
- London, United KingdomFull Time
Within this role, I ensure our corporate identity is always visually aligned and cohesive across all our channels. I provide creative solutions to the Sales and Marketing visual requests, whilst gaining a holistic understanding of the FMCG industry. This includes but is not limited to: packaging design, catalogue and brochure design, printed and digital advertising.
Education
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Communication DesignHochschule RheinMain
- Wiesbaden, Germany
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BA (Hons) Graphic Communication & Illustration, 2.1Loughborough University
- Loughborough, United Kingdom
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