Gemma Merna learns discovers pasta making for Festival of Learning
As part of the Adult Learners' Week campaign, I worked alongside PR agency four communications to create a digital marketing campaign promoting the Festival of Learning. This included an integrated strategy using social media advertising, email marketing, SEO optimisation and effective use of CRM leads. I assisted the team in briefing our agency and helped in editing and creating the promotional content for the campaign. One of the highlights was working with key influencers such as Gemma Merna (Hollyoaks), Rachel Khoo (chef) and Joe Pasquale to promote the Festival of Learning.